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EMAIL MARKETING | ALL YOU NEED TO KNOW

WHAT IS EMAIL MARKETING | TYPES OF EMAIL MARKETING

Story Highlights
  • WHAT IS EMAIL MARKETING?
  • TYPES OF EMAIL MARKETING
  • B2B EMAIL MARKETING
  • FREELANCE EMAIL MARKETING
  • HOW TO MAKE MONEY WITH EMAIL MARKETING?
  • FUTURE OF EMAIL MARKETING

Whether it’s a small business or a giant organization, marketing is the key for growth. Since old age people have been using different ways to allure customers. Offering discounts, bumper sales, free goodies and other services are some of the popular marketing strategies. But in today’s world where people have moved from physical shops to screen it is necessary to adopt a marketing technique that suits the scenario. Email marketing is considered as one such technique that is used to attract potential customers and develop a customer friendly ambiance in their firm. It is a powerful and effective technique to fuel the growth of your firm. Here you will get to know almost everything about email marketing. What is it, B2B email marketing, how to make money with it, types of email marketing, freelance email marketing and the future of email marketing.

WHAT IS EMAIL MARKETING?

It refers to a marketing strategy in which a company sends emails to its customers apart from order confirmation and direct reply to their messages. This may include newsletters,  mails related to updates on the company, promotions of sales or exclusive deals for the subscribers. In a nutshell it is nothing but promotion of the products or services offered by a firm via emails only. It is also a way to develop a healthy relationship with potential customers.

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TYPES OF EMAIL MARKETING

If you search it on the internet you will find more than 10 types of emails that you are suggested to send. But all of this may look confusing. So to simplify it we have jotted down the most common and effective types of email marketing.

Newsletter emails 

Newsletters are usually sent on a consistent schedule. Many marketing agencies often consider them as the foundation of their marketing strategy. Newsletters contain the informational part of your firm. They also include the contents related to the upcoming events, blog posts and any other update about your firm that may interest the subscribers. 

Lead Nurturing emails

As the name suggests itself, lead nurturing email is not targeted to pursue the customers to buy a product, whereas it focuses on building a relationship with them. It is a series of emails with different types of messages that might help to build the trust of the subscribers in your firm.

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Promotional emails 

They are quite common and important in email marketing. Promotional emails contain the necessary highlights about the product or service that you are willing to sell. They directly contribute to the sale and growth of the firm.

Milestone emails

Milestone emails are rather used to deliver a customized approach of marketing. It uses data like birthday and anniversary to provide the customers with an offer specific to them. This strengthens the firm’s relation with the customers.

Survey emails

Survey emails include the feedback forms that are most important if you, as an entrepreneur, wish to improve. The survey emails allow you to understand your customers better. And it also gives you a clear idea about how you can make your product and services better.

Sponsorship emails

Whatever email marketing we have read so far are sent by the firms themselves. Sponsorship emails on the other hand allows you to reach a wider audience and generate different leads. This allows you to attach your advertisement to someone else’s mail. They are a component of a paid media strategy.

B2B EMAIL MARKETING

B2B email marketing is a slightly different marketing strategy where you target the marketing campaign to the businesses and not the individual customers. The strategy used for marketing in B2B varies from B2C in many ways. In B2B email marketing you don’t focus on alluring the customers and hence you don’t tell them about the discounts or upcoming sales. Your focus is on developing a profitable business tie among the two firms. For better results it is suggested to segregate B2C and B2B email marketing strategies and not put them under the same umbrella. OptionMonster is one such platform that is appropriate for this purpose.

5 Essential B2B Email Marketing Strategies for 2020
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FREELANCE EMAIL MARKETING

Freelance email marketing allows a professional to work for a firm and at the same time it allows the firm to hire a freelancer. The freelancers work on an individual basis and are not bound with any organization. There are various platforms where one can register himself if he is a professional in freelance email marketing. For instance Fiverr is a platform that includes a wide range of freelancers working in various fields. Some of them are:

creative_andrew

creative_andrew

CLICK HERE TO CHECK PROFILE

  • Ratings : 4.9/5
  • Member Since : Aug 2018
  • From : Italy
  • Package starts from : INR 1,520
  • Service provided : Globally

misanimmer

misanimmer

CLICK HERE TO CHECK PROFILE

  • Ratings : 4.9/5
  • Member Since : Sept 2017
  • From : US
  • Package starts from : INR 5,700
  • Service provided : Globally

shuvosays

shuvosays

CLICK HERE TO CHECK PROFILE

  • Ratings : 5/5
  • Member Since : May 2020
  • From : Bangladesh
  • Package starts from : INR 1,520
  • Service provided : Globally

stoyanvlahovski

stoyanvlahovski

CLICK HERE TO CHECK PROFILE

  • Ratings : 5/5
  • Member Since : July 2016
  • From : Germany
  • Package starts from : INR 7,600
  • Service provided : Globally

taimoorali146

taimoorali146

CLICK HERE TO CHECK PROFILE

  • Ratings : 5/5
  • Member Since : Sept 2017
  • From : Pakistan
  • Package starts from : INR 7,600
  • Service provided : Globally

HOW TO MAKE MONEY WITH EMAIL MARKETING?

The veterans in this domain are already making a handsome income. But being a noob it’s not easy to get a hold of a huge earning. However there are few steps that you can follow to make a good income with it.

  • Always start your campaign with a targeted list.
  • Compose your email strategically. Always remember that you are targeting the subscribers to convert them into potential customers and develop a healthy relation with them. Your focus should not only be on the sale of your product or service.
  • Your correspondence must be relevant. Vegetarians will not want sausage and teenagers don’t want to know about corporate services.
  • Keep the design of the mail simple and appealing
  • While composing a thank you mail attach it with an offer interlinked in that mail. An offer that is hard to refuse.
  • In your email campaign, sell as space. People will pay you to attach their ads to your mail. But make sure that ad compliments your service and doesn’t compete with it.
  • Work on the headline of your email. The first line decides whether people will read the entire email or not. Make sure to mention the essence of your email in the headline. 

FUTURE OF EMAIL MARKETING

The world is fast pacing towards digitalization. This has made digital marketing an important tool, which includes email marketing in it.  Email is considered as one of the most trusted communication channels. According to Litmus, 2020 was a year of email and 2021 will not be any different. The global email marketing software market size stood at USD 1,025.7 million in 2019 and is projected to reach USD 2,275.5 million by 2027. The growing value of email marketing is evident. 

BOTTOM LINE

Email marketing can be a very lucrative marketing strategy if used properly. You can use various email marketing tools about which you can read here : AFFORDABLE MARKETING AUTOMATION TOOLS FOR STARTUPS 2021

 

Shivangi Srivastava

Shivangi Srivastava is an aesthete, a bibliophile, to be more specific and an engineer, living in Lucknow, Uttar Pradesh. She has been a co-author of more than 5 anthologies. Her constellation of words driven by her inquisitive nature, are her pride possessions. Aiming to be an author, presently she is polishing her writing skills and learning something new everyday as a freelance content writer.

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